In 2024, the May 1 holiday received 1.4578 million tourists, an increase of 21.95%;

In 2024, the National Day holiday received 2.33 million tourists, an increase of 79%;

The daily average search information index of the keyword "Yiwu" on Baidu is nearly 300,000, and the information index during the National Day is more than 5.7 million.......

This set of data highlights Yiwu's hot trend this year. It is hard to imagine that Yiwu, a commercial city without famous mountains and lakes, has "inexplicably" stood out in the cultural and tourism circle in 2024, becoming the most popular county tourist destination in Zhejiang, and jumping into one of the focus cities in the country. This article will also talk about how "fire" Yiwu has this year through the network heat index.

 

01. Net celebrity has become one of the most popular county cities, and the hot search of "Yiwu" during the holiday is hot

 

Data show that in 2024, the daily average search information index of the keyword "Yiwu" reached 297,800, an increase of 61% year-on-year, far ahead of the economic strong cities Kunshan and Jiangyin, the latter's search information index of 55,400 and 18,500, respectively.

From the perspective of time distribution, the search information of "Yiwu" increased exponentially during the National Day holiday, reaching 5.7 million. Thanks to a large number of tourists to Yiwu, Yiwu became a fire. Yiwu is the second most popular county destination for tourists during this year's Golden Week, CCTV reported. During the May Day, summer vacation and other holidays, the search information index of "Yiwu" was also significantly higher than the daily average.

Comparison trend of search information index between Yiwu and major county-level cities in 2024

 

Data source: Baidu Index

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www.ywindex.com

Behind the hot search of "Yiwu", the main is business and cultural travel

From the perspective of the demand distribution of people searching for "Yiwu", "Yiwu International Trade City" and "Yiwu small commodity wholesale market" are the main keywords.

"Yiwu" search population demand map

 

Data source: Baidu Index

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www.ywindex.com

 

Figure source: Yiwu Index

 

02. Let millions of people "hand over" their holidays to Yiwu by opening business

The hot search of "Yiwu" and the vigorous development of trade and tourism cannot be separated from the support of Yiwu International Trade City

Data show that the Baidu search index of "Yiwu International Trade City" has increased significantly during this year's holiday. Among them, the search index during the May Day holiday increased by 27.4%; During the National Day holiday, the search index increased by 36.1 percent year-on-year. During this year's National Day, Yiwu International Trade City, as the country's first 4A-level shopping tourism scenic spot, saw a surge in passenger flow and became a centralized place for tourists to punch in. Yiwu is also doing cultural tourism again in the way of trade.

Baidu search index trend chart of "Yiwu International Trade City" in 2024

 

Data source: Baidu Index

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www.ywindex.com

 

In terms of passenger flow, during the National Day Golden Week this year, the cumulative visitor flow to Yiwu International Trade City reached its peak at 3 p.m. According to the average daily calculation, the number of people reached 47,000, and the total number of people visiting "Yiwu International Trade City" was about 328,000.

Cumulative Passenger flow of Yiwu Trade City during the National Day in 2024 (by hour)

 

Data source: Tencent Location Big Data, Yiwu Index

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www.ywindex.com

 

In terms of geographical distribution, the search crowd for "Yiwu International Trade City" in 2024 is mainly concentrated in Zhejiang, and far ahead of the second place Jiangsu.

People in East China pay much more attention to "Yiwu International Trade City" than other areas, mainly for two reasons: First, the geographical distance is relatively close, the transportation is convenient, and the crowd is close; Second, the region has a high level of economic development and a strong business atmosphere, which is in line with the business opportunities contained in the trade city.

Geographical distribution map of hot search crowd of "Yiwu International Trade City" in 2024

Data source: Baidu Index

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www.ywindex.com

 

In terms of age distribution, there are significant differences in the search proportion of "Yiwu International Trade City" among different age groups.

The search proportion of "30-39 years old" is as high as 39.59%, ranking first among all age groups; This was followed by the "40-49" age group, which accounted for 26.19 percent of searches.

In 2024, the age of the popular search crowd of "Yiwu International Trade City" accounted for more than that of the map

 

Data source: Baidu Index

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www.ywindex.com

 

In terms of gender, men's search for "Yiwu International Trade City" accounted for 52.58%, slightly higher than that of women.

Gender distribution map of hot searches in "Yiwu International Trade City" in 2024

 

Data source: Baidu Index

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www.ywindex.com

03. Cultural tourism and characteristic industry integration, innovation combined push Yiwu "boom"

If a burst of fire is accidental, then there must be a reason why the heat continues unabated.

This year, on the social platform, there has been a upsurge of young people venturing into Yiwu International Trade City in one day. There are more than 2.27 million notes about "Yiwu" on XiaoHongbook platform, and the search related terms of "Yiwu" have been developing towards the trend of tourism + market shopping. During the National Day this year, Yiwu Cultural Tourism Bureau took advantage of the trend and launched the first cultural tourism IP "Yiwu Good shopping", focusing on "shopping + food".

Photo Source: Little Red Book

 

It is not that shopping malls can not afford to go, but Yiwu International Trade City is more cost-effective

Since 2024, the average daily passenger flow of the International Trade City has exceeded 210,000. According to the distribution of the demand graph of the search group of "Yiwu small commodity Wholesale Market", the demand keywords such as "jewelry" and "toys" appear frequently.

"Yiwu small commodity Wholesale Market" search population demand map

 

Data source: Big arithmetic

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www.ywindex.com

 

Figure source: Yiwu Index

 

Small toys big market, Yiwu toy fire out of the circle

As one of the largest toy distribution centers in China, Yiwu has more than 3,000 market operators and tens of thousands of toy types. One out of every four toys sold in the world comes from Yiwu.

Yiwu International Trade City District one owner of toys said, "This year's National Day holiday Trade City District one traffic is particularly large, many toy shops also support the retail of some goods, many products are selling quite hot, from the morning guests are very much, until the evening do not take stop."

Not only is the National Day holiday, International Trade City District 1 has become a summer and weekend playground for many parents in Yiwu and the surrounding areas, and it is crowded everywhere.

11 holiday, the international Trade city toy area crowded map Source: Yiwu index

 

Trinkets shake up the big market, a shopping paradise for young women

There are more than 17,000 jewelry related business entities in Yiwu, covering eight categories such as headwear, earrings, necklaces and brooches, with hundreds of thousands of product types. The industry scale accounts for 2/3 of the domestic market and is one of the three major popular jewelry bases in China. Yiwu jewelry is "cheap and high-quality", and has become the first choice of weekend shopping for young women around.

 

On the eleventh holiday, the jewelry street in the first district of the International Trade City is crowded

 

Food from all over the world is gathered, and Yiwu's food ecosystem is growing larger and larger

In terms of food, Yiwu has created a differentiated advantage of "world food". In 2024, the number of resident foreign businessmen in Yiwu exceeds 21,000, and the number of mobile foreign businessmen is nearly 30,000. With the passage of time, the original scattered exotic restaurants gradually gathered, forming a unique dining space and a unique charm of the "world food" landscape, more and more tourists are also attracted to the name, in a more cost-effective way to experience the original foreign food.

During this year's National Day holiday, Tencent location big data shows that among the top 10 most visited food locations index around Yiwu International Trade City, a number of foreign restaurants are on the list. During this period, a Middle Eastern restaurant was full of people, from 9:30 in the morning to 11 in the evening, there have been guests in line for two to three hours, or even five hours.

Ranking of the Most Visited food Places Index around Yiwu International Trade City in 2024

 

Source: Tencent Location Big Data

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www.ywindex.com

A customer waiting at the door of a Middle Eastern restaurant in Yiwu. Source: Yiwunet, China

 

This combination of "tourism + shopping + food" has allowed Yiwu to gain tens of millions of hot searches and millions of tourists this year.

 

Yiwu has not made deliberate development in tourism, but with the continuous expansion of the scale of international trade of small commodities, the gradual increase in the number of foreign businessmen, and the natural evolution of the convergence of diverse cuisines of all nations. This development process is a gradual and subtle process from scratch to existence and from existence to abundance. The emergence of Yiwu tourism is the inevitable result of the continuous development and accumulation of Yiwu market after more than 40 years.