• In the past, the market changed its location six times

Yiwu market originated in the Qianlong period of the Qing Dynasty. Yiwu people have the tradition of carrying the peddlers' shoulders, hand-shaking rattles, walking from street to street, and exchanging sugar for chicken feathers since ancient times. Looking back on the development history of Yiwu market for more than 40 years, after six times of relocation, 12 times of expansion, and five generations of transition, the market has developed from the first generation of road market, the second generation of stall market, the third generation of scaffolding market, the fourth generation of indoor market, to the fifth generation of international trade city. When the sixth generation market is about to be completed and put into use, review the road of market transition:

The first generation of road market: In September 1982, Yiwu County Party Committee and county government respected the people's strong demand for the development of small commodity trade, resolutely made the decision to open the small commodity market, responded to the call of superiors, and proposed the "four permits" (allowing farmers to do business, allowing them to engage in long-distance trafficking, allowing urban and rural markets to open, allowing multi-channel competition). And invest in the county town Choucheng Zhudian street on both sides of the set up on the rain, under the stall can be set up "open-air market". The first generation of small commodity market came into being and developed rapidly.

The second generation of stall market: In October 1984, Yiwu County Party Committee and county government, under the guidance of the provincial government, put forward the development strategy of "building business and county", put the market in the leading position of Yiwu's economic and social development, took the trade industry as the leading industry of Yiwu, and vigorously developed the small commodity market. In December of the same year, the second-generation small commodity market located in the new road of Choucheng Town was built, realizing the transformation of "taking the field as the market".

The third generation scaffolding market: In 1986, the third generation market located in Huangyuan Road was built, and the scale, venue, facilities and commodities were comprehensively improved, attracting a large number of merchants and enterprises from inside and outside the province to set up stalls. In 1990, the turnover of Yiwu small commodity market ranked first among the major professional markets in China.

The fourth generation of indoor market: In August 1992, the State Administration for Industry and Commerce officially named Yiwu small Commodity Market as "China Small Commodity City". Since then, all industries in Yiwu Market have moved into the "hall style" indoor market, completing the historical task of the comprehensive upgrading and transformation of China's small commodity city and the overall relocation.

The fifth generation of modern market: In October 2002, the first district market of the International Trade City was officially opened, and then the second district, the third district, the fourth district, the fifth district, the international means of production market, the first district East expansion market and the second district East expansion market were opened successively, marking the iteration of Yiwu market to the fifth generation market.

The fifth generation of modern shopping mall market source: Yiwu Index

 

Chart: Data related to the five-generation transition of Yiwu market

 

Data source: Yiwu Index

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www.ywindex.com

Second, looking to the future, trade trends lead

Under the ever-changing global business environment, the new trend of international trade has put forward new era requirements for Yiwu. The traditional wholesale market is difficult to fully meet the needs of trade development, and the future market concept should be born. The future market will be a new market complex, which will be iteratively upgraded on the basis of the traditional market.

1. Upgrading of business facilities

Business space, the standard area of the business increased to 27 square meters, the market height of 5.1 meters, more suitable for commodity scene exhibition; In the channel layout, the "street and alley" design is adopted to realize the reasonable distribution of the flow of people and information. In terms of digital infrastructure, 5G wifi, 10-gigabit optical fiber, and efficient and secure cross-border data access channels are deployed in the whole region to facilitate merchants to carry out digital trade; At the same time, equipped with heating and cooling air conditioning, enhance the trade experience.

2. Trade structure upgrading

The five functional areas of the project are closely related to each other, and the space is within a 5-minute walk to form a market complex. Innovative market "commercial upstairs" model, according to the industry, the market sector linkage commercial office buildings, to achieve "my upstream and downstream in my upper and lower floors, as well as the building next door" trade structure; Innovative scene-style, one-stop exhibition and trade mode, focusing on fashion, maternal and child consumption themes, will focus on the layout of subdivided categories, to achieve a single category wholesale into a new consumption scenario-oriented multi-category combination wholesale.

3. Business diversification promotion

With Chinagoods as the core, we will promote the digital transformation of market, trade and compliance in one body, attract design agencies, e-commerce platforms, AI enterprises and other new digital trade entities, gather digital trade new formats such as digital trade, service trade, cross-border e-commerce export, and integrate digital trade compliance services such as warehousing and logistics, financial payment, customs clearance and foreign exchange settlement. Accelerate the transformation from "three current transactions" and "display transactions" to "digital trade transactions" to form a new driving force for the development of global digital trade centers.

Third, see the present, the market iterative leap

With the continuous iteration of new economy, new model and new business mode, consumer demand is also constantly upgrading. The sixth generation market - Global Digital Trade Center focuses on the three main lines of new trade, new market and new landmark, and coordinates the three major Spaces of production, life and ecology to realize the comprehensive upgrading of business space, market form and business mode. Layout of the market, commercial office buildings, commercial blocks, apartments and digital brain five functional sectors, the construction of cross-border e-commerce and other digital trade as the core, leading the new trend of global small commodity trade of a new generation of market complex, to create a fashion, international, intelligent, digital, low-carbon global trade benchmark.

The project is located in the core area of market trade, east of Spring Breeze Avenue in the fifth district of the International Trade City, with a total area of 562 mu and a construction area of 1.25 million square meters. The building is composed of five major sections: market, commercial office building, commercial block, apartment and digital brain.

1. 410,000 ㎡ market segment

As a new market with comprehensive upgrading, the global trade Center market has a larger commercial area, a more reasonable structure and a better operating environment. The market is guided by consumption scenarios, integrates scenario-based operation and convenient communication, ADAPTS to the requirements of multiple sales channels, and provides trade full journey services.

The global digital trade Center selects the industry direction based on the consumption trend, and the specific industry layout includes:

1. Fashion jewelry, skin care and medical beauty products, women's fashion clothing industry;

2. Infant and child daily necessities, infant and child growth products industry;

3. Travel goods, health and medical supplies, household goods industry;

4. Uav and unmanned equipment, robot and artificial intelligence equipment, AR/VR equipment industry;

5. Fashion clothing fabric industry.

 

2. 310,000 square meters of commercial office block

The commercial office sector provides exhibition, office and hospitality space for the growing market enterprises, gathers industry trade services, and creates a multi-business integration business model.

The project focuses on the upstream and downstream of international trade and the full trade link, attracting research and development design institutions, digital trade, service trade and other subjects. Through the innovative combination model of "downstairs market + upstairs office building", a new model of "market + office building" is formed, breaking through the limitations of the traditional market in time and space, creating a "three-dimensional market" and leading the new trend of "market upstairs and industry upstairs".

 

3. 38,000 ㎡ commercial block plate

The commercial block will integrate the three functions of commerce, life and social interaction into one, bring together international food, tourism and shopping, leisure and entertainment and fashion brands, and create a commercial and cultural tourism landmark to meet the needs of business supporting and featuring five continents food.

4. 84,000 ㎡ apartment block

The apartment sector will provide more than 1,200 apartments, all of which are delivered with fine decoration, and serviced apartment services will provide livable living experience for the talents of the enterprises. The apartment mainly serves enterprises in the park, creating an exclusive residential community with "good environment, excellent service and beautiful life" for global business professionals.

 

5. 7,000 ㎡ digital brain

Digital brain integrates the functions of product display, business exchange, industrial activities, digital services, etc. It is the gathering place of future trade and the source of large industry models, suitable for brand merchants' new product release, public relations activities and media release.

As a landmark building of the global digital trade center, the digital brain has attracted much attention with its suspended design and science-fiction full shape, and will surely become an Internet red place to attract punch-in.

 

 

4. Progress of the Global Digital Trade Center project

As of the end of November 2024, the global digital trade Center market and office buildings have completed the top, and the market has started to attract investment in the second half of this year, commercial office buildings opened on November 8, the opening site is hot, a shop is difficult to find, the current office T3-T7 has been sold out.

By the first half of 2025, the market apartment block will be completed, and the apartments will be put into use in August of the same year, and the market will have a soft opening in October. Commercial offices, commercial blocks, serviced apartments and digital brains will follow the opening of the market segment.

Map of the development of the global digital Trade Center project

 

At present, the Global digital Trade Center is about to launch global investment, and sincerely invites global manufacturers, traders, service providers, and entrepreneurs to gather new markets, share new opportunities, seek new development, and jointly innovate the future.