The exclusive data of Yiwu Index comprehensively explains the operation of Yiwu market in 2024
Publish Time：2025-02-28 15:47:39Pageviews：77
abstract: Through the exclusive in-depth research of Yiwu China small commodity market, Yiwu Index monitors and analyzes the market operation on a monthly basis, focusing on key indicators such as sales and payment collection, operating costs, and delivery cycle. The number of market research samples is nearly 10,000, with high quality and full coverage. This article will give you a comprehensive look at the market performance for 2024 and December.
In 2024, Yiwu China Small Commodity City achieved remarkable results, with market sampling turnover reaching 279.8 billion yuan, an increase of 20.02%. The average daily flow of people in the market reached 224,300, including more than 3,900 daily foreign investors, both of which hit a 10-year high.
As the "market barometer" of Yiwu small commodity industry, Yiwu Index has been committed to statistical the operation of Yiwu market through scientific data. Through the exclusive in-depth research of Yiwu China small commodity market, Yiwu Index monitors and analyzes the market operation on a monthly basis, focusing on key indicators such as sales and payment collection, operating costs, and delivery cycle. The number of market research samples is nearly 10,000, with high quality and full coverage. This article will give you a comprehensive look at the market performance for 2024 and December.
01. Sales situation of Yiwu market in 2024
From the perspective of the annual sales changes of the market operators, 83.4% of the operators' sales in 2024 remained flat or increased, of which nearly half of the operators' sales in 2024 remained flat compared with 2023, and 4.8% of the operators' sales increased by more than 50% year-on-year. Only 5.3% of the businesses whose sales fell from a year ago reported a decline of more than 20%. On the whole, the sales volume of Yiwu small commodity city market in 2024 shows a steady trend of progress.
Annual sales changes of market operators in 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of annual sales changes in various industries in the market, sports and entertainment supplies, care and beauty supplies and cultural office supplies and other categories performed brightly, and the number of operating households with flat sales and growth accounted for 93%, 87.2% and 86.8% in the industry, respectively.
Annual sales changes in the market by industry in 2024
Data source: Yiwu Index
www.ywindex.com
02. Payment collection situation of Yiwu Market in 2024
From the perspective of the annual return of market operators, the overall return situation is at a moderate level, of which 53.3% of the operators have a return ratio of more than 50%, but there are still 16.8% of the operators are facing the pressure of return, and the return ratio is less than 20%.
Annual returns of market operators in 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of the annual payment return of various industries in the market, the payment return of needle textile, care and beauty supplies, and daily necessities industries is better, and the proportion of operators with more than 50% of the return in the industry is as high as 62.17%, 60.25%, 58.79%, respectively.
- Changes in operating costs of Yiwu market in December 2024
From the perspective of the month-on-month changes in the operating costs of market operators in December, the overall operating costs were relatively stable, of which more than 70% of the operators said that the operating costs in December fell or were basically flat compared with November. The operating costs of 29.5% of the operating households increased.
Month-on-month changes in operating costs of market operators in December 2024
Data source: Yiwu Index
www.ywindex.com
From the reasons for the increase in market operating costs in December, 56.35% of the operators feedback that the main reason for the increase in operating costs is the increase in labor costs. The increase in the cost of raw materials or commodities, the increase in shipping or loading costs occupy the second and third places, the proportion is 44.05% and 40.42%, respectively. (Note: This option is multiple)
Reasons for the month-on-month increase in operating costs of market operators in December 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of the month-on-month changes in operating costs of various industries in the market in December, the operating costs of jewelry, sports and entertainment supplies and daily necessities accounted for a relatively high proportion of operating households, accounting for 41.25%, 40.22% and 34.37% in the industry, respectively. Cultural office supplies, needle textiles and watch glasses in the operating cost of the business accounts for a relatively low proportion, in the industry accounted for 21.92%, 21.20% and 19.35%.
Month-on-month changes in operating costs of various industries in the market in December 2024
Data source: Yiwu Index
www.ywindex.com
- Delivery cycle of orders in Yiwu market in December 2024
From the perspective of the average estimated delivery cycle of the orders of market operators in December, as high as 74.8% of the operators said that the average delivery cycle of the orders in December was within 1 month, of which 27.8% of the operators said that the orders could be delivered in half a month. In addition, 2.2 percent of business owners said that December orders will take more than three months to deliver. (Note: Delivery cycle refers to the time from the date of receipt of the order to the delivery of the goods to the logistics company)
The estimated average lead time of orders from market operators in December 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of the average delivery cycle of orders in various industries in the market in December, the delivery cycle of toys, accessories and packaging is generally short, and 88.61% and 85.75% of the operators in the industry said that they can complete the delivery within one month.
The estimated average lead time of orders by industry in the market in December 2024
Data source: Yiwu Index
www.ywindex.com
- Passenger flow and inquiries in Yiwu market in December 2024
From the perspective of the change of the customer flow of market operators to the store in December, the end of the year is approaching, because the sales season of some industries is coming to an end, the overall customer flow to the store has declined compared with November, of which 50.2% of the operators said that the customer flow to the store has increased or remained flat compared with November.
Month-on-month change of customer flow to stores by market operators in December 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of the change of the customer flow to the store in the market in December, the customer flow to the store in the nursing and beauty supplies, sports and entertainment supplies, and clothing and apparel industries performed better, and the number of business households with the same or rising customer flow compared with November accounted for 66.67%, 66.30% and 66.14% in the industry respectively.
Month-on-month changes of inbound passenger flow by industry in the market in December 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of changes in the volume of inquiries by market operators in December, compared with November, the overall performance of online and offline inquiries by operators in December was stable, and 60.4% of the online and offline inquiries increased or remained flat, of which 2.1% of the online and offline inquiries increased significantly.
Month-on-month change of online and offline inquiry volume of market operators in December 2024
Data source: Yiwu Index
www.ywindex.com
From the perspective of the change in the amount of inquiries in various industries in the market in December, the online and offline inquiries of sports and entertainment supplies, cultural office supplies, care and beauty supplies and other industries performed better, and the proportion of operators who were flat or rising in the industry reached 75%, 73.98% and 73.08%, respectively, compared with November.
Month-on-month changes in online and offline inquiry volume of various industries in the market in December 2024
Data source: Yiwu Index
www.ywindex.com
- National and regional distribution of orders and sales in Yiwu market in December 2024
From the distribution of orders sold by market operators to countries and regions in December, orders were mainly sold to the Middle East, Africa, South America and other regions, of which the Middle East accounted for 19.1%.
Hot word map of the distribution of orders sold by market operators to countries and regions in December 2024
Figure source: Yiwu Index
- Forecast of Yiwu market in 2025
On the whole, the market market is expected to improve in 2025, and more than 82.7% of the business households believe that the market of the industry will be stable and improved. (Note: The market is based on the comprehensive judgment of sales volume, offline customer flow, inquiry volume and other indicators)
Expected situation of the overall market of Yiwu market in 2025
Data source: Yiwu Index
www.ywindex.com
From the market expectations of various industries in 2025, cultural office supplies, care and beauty supplies, sports and entertainment supplies are more optimistic about the industry expectations in 2025. Among the three industries, the proportion of business households that expect the market to remain stable or show an upward trend compared with the previous year is 92.43%, 90.92% and 90.08%, respectively.
The expected situation of the market by industry in 2025
Data source: Yiwu Index
www.ywindex.com
Yiwu Index is committed to accurately reflecting the operation of Yiwu small commodity market through scientific statistical methods, and building a "Dow Jones Index" of global small commodity trade. Welcome to follow the Yiwu Index public account, timely understand the monthly dynamic changes of Yiwu small commodity market.
—— The content of this article is translated by Al ——
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