According to the "Yiwu · China Small Commodity Index" (referred to as "Yiwu Index") information system monitoring, the prosperity index in November 1418.23 points, up 19.04 points from the previous month, an increase of 1.36%, down 1.75 points, a decline of 0.12%; The price index in November was 102 points, down 1.16% month-on-month and up 0.25% year-on-year. The business climate index rose steadily in November. A number of exhibitions and policies have been launched to promote high quality luggage, care and beauty products sales; Holiday approaching, cultural travel jewelry ushered in a wholesale boom. A number of key indicators, such as the scale index and the efficiency index, rose slightly, while the confidence index fell slightly.

First, analysis of the composition of the prosperity index

The climate index in November was 1418.23 points, up 19.04 points from the previous month, or 1.36%, and down 1.75 points, or 0.12%. The composition of the business index is analyzed as follows:

• Scale index: 38 points, up 3.15 points, or 0.29%. In terms of specific sub-indexes, the sentiment index, trading volume index, trading volume index rose 1.86%, 0.46%, 0.46% respectively, and the variety expansion index fell 2.65%.
• Benefit index: 1 point, up 63 points, an increase of 2.87%. In terms of specific sub-indexes, the business transfer index, the capital transfer index and the average household gross profit index rose by 5.02%, 3.81% and 2.91%, respectively, and the gross profit margin index fell by 0.6%.
• Confidence index: 1010.49 points, down 3.76 points, or 0.37%.

In November, the prosperity index of 15 industry categories rose 10 and fell 5, and the monthly prosperity index of luggage, jewelry, care and beauty supplies ranked the top three on the increase list, of which the prosperity index of care and beauty supplies, watches and glasses, accessories and packaging, and toys continued to rise. It was up 33.68 points, 17.13 points, 10.26 points and 0.06 points respectively. Luggage, jewelry, needles and textiles, handicrafts, daily necessities, hardware and electrical materials six categories of prosperity index rebounded after the fall, up 77.18 points, 52 points, 33.6 points, 21.93 points, 21.28 points, 2.39 points; Electronic and electrical appliances, sports and entertainment products, clothing and apparel monthly prosperity index ranked the top three, of which, sports and entertainment products, clothing and apparel, footwear three categories of prosperity index fell after the rise, respectively down 19.05 points, 16.59 points, 12.85 points; Electronic appliances, cultural office supplies two categories of prosperity index continued to decline, down 31.83 points, 3.66 points respectively.

2. Analysis of the composition of the monthly price index

The price index in November was 102 points, down 1.16% month-on-month and up 0.25% year-on-year. In terms of specific sub-indexes, the export trading price index rose by 0.3% month-on-month, the direct trading price index, the trading order price index and the online trading price index fell by 1.3%, 0.19% and 0.01% month-on-month, respectively.

In November, the monthly price index of 15 industry categories rose by 5 and fell by 10, and the monthly price index of luggage, accessories and packaging, and footwear ranked among the top three on the increase list. Among them, the monthly price index of luggage, accessories and packaging, footwear, jewelry, needles and textile categories rebounded after falling. It rose 1.79 points, 0.24 points, 0.14 points, 0.07 points and 0.04 points respectively. The monthly price index of nursing and beauty supplies, handicrafts, hardware and electrical materials ranked the top three on the list of declines, among which, the monthly price index of nursing and beauty supplies, handicrafts, hardware and electrical materials, sports and entertainment supplies, daily necessities and toys fell after rising. It fell 4.89 points, 2.07 points, 1.77 points, 0.64 points, 0.43 points and 0.07 points respectively. Watches and glasses, electronic appliances, cultural office supplies, clothing and apparel four categories of monthly price index continued to fall, down 0.35 points, 0.07 points, 0.06 points, 0.02 points respectively.

3. Analysis of influencing factors of prosperity index

(1) Luggage category

In November, the prosperity index of the luggage category increased the most, and the price basically remained stable. Specifically, the monthly prosperity index of 1200.27 points, up 77.18 points from the previous month, of which the trading volume index rose 32.33 points from the previous month, and the trading volume index rose 31.8 points from the previous month; The month-on-month price index rose 1.79 points.

On November 5, 2024, the 7th China International Import Expo was held in Shanghai, an international exhibition that provides a platform for the luggage industry to display and trade, and promotes the increase of industry exchanges and orders. In addition, the "Double Eleven" cycle is extended, policy assistance and subsidies are increased, and the transaction volume of retail bags and bags has achieved better growth, promoting the purchase of bags and bags.

(2) Jewelry

In November, the jewelry business index was higher and the price remained stable. Specifically, the monthly prosperity index was 1298.43 points, up 52 points from the previous month, of which the trading volume index was up 46.47 points from the previous month, and the trading volume index was up 46.54 points from the previous month. The month-on-month price index rose 0.07 points.

In terms of categories, the blessing bracelet and crystal bracelet have become hot products in the wholesale market because of their combination with traditional culture and personal aesthetics. Because of its meaning of auspiciousness and good luck, especially before the New Year and other important festivals by consumers; Crystal bracelets are popular because of their beauty and perceived positive properties.

(3) Nursing and beauty supplies

November care and beauty products business index performance bright. Specifically, the monthly climate index 1599.21 points, up 33.68 points from the previous month, of which the transaction volume index rose 67.43 points from the previous month, the transaction volume index rose 67.12 points from the previous month; The month-on-month price index fell 4.89 points.

On October 30, the European Chemicals Agency (ECHA), a subsidiary of the European Union, issued a warning that harmful and prohibited chemicals had been found in hundreds of cosmetics sold in Europe, pushing up the sales of safe and compliant cosmetics on the floor. Live e-commerce to promote the beauty instrument deeply rooted in the hearts of the people, the beauty instrument boom has increased. Domestic trade data show that from January to October 2024, the sales of beauty skin care products on the three major e-commerce platforms reached 265.439 billion yuan, an increase of 17.32% year-on-year, showing the strong growth of the skin care market, the early demand is met, and the subsequent market is expected to fall.

Fourth, future market forecast

(1) Arts and crafts

With the approaching of the Year of the snake, festive supplies with snake elements have opened a sales boom since September and October, gold stamping couplets, blessing characters, lanterns and images of the God of wealth and other crafts continue to sell well, large orders have been basically satisfied, and it is expected that some buyers will still replenish inventory or respond to temporary needs for a small amount of replenishment; The artificial flower market continues to be hot because of its beautiful and long-lasting decorative effects, and it is expected that the wholesale volume is expected to climb further in December, driven by the hotel's year-end activities and celebrations.

(2) Accessories and packaging

At present, the preparations for the New Year goods are in full swing, and the gift packaging has been shipped in large quantities. Although the majority of orders have been confirmed, there are still a small number of buyers who continue to place orders in the market. In December, as more enterprises and businesses complete the final improvement and supplement of gift packaging after the preliminary preparation, and some small retailers begin to centralized procurement, it is expected that the shipments of auxiliary materials and packaging products will usher in a small peak again. All kinds of exquisite and creative wrapping paper, packaging boxes, ribbons, etc., will become a hot purchasing spot, especially for the Year of the snake theme design of packaging materials, is expected to be widely popular in the market.

(3) Needle and textile categories

At present, the needle and textile category is in the peak season of domestic sales. The demand for seasonal home decoration continues to heat up, which has strongly promoted the sales of winter home environment layout related products. Demand for thickened curtains, warm carpets and other goods has increased significantly. Bedding market is also showing a prosperous scene, long cotton quilt, feather velvet core light warm, favored by buyers. As the temperature further decreases, consumers' demand for warm textiles will continue to heat up, and the wholesale volume of winter characteristic home textile products such as warm bed hats and plush hot water bag sets is expected to further increase.