In Yiwu, "see" the Paris Olympic Games

Publishing Time:2024-05-28 10:31:44Pageviews:7

Recently, the topic of "Yiwu people have begun to earn money from the Paris Olympic Games" rushed to the top of the Weibo hot search list, which lasted 4.3 hours, more than 100 million times of reading, 38,000 times of user interaction, and was forwarded by 110 domestic media.


According to Yiwu Customs statistics, in the first quarter of this year, Yiwu sporting goods exports 2.20 billion yuan, an increase of 46.2%. Among them, Yiwu exported 230 million yuan to the EU, an increase of 32.2%. In addition, the total export of Yiwu to France in the first quarter reached 730 million yuan, an increase of 22.4%.


The Olympic wind has already blown to Yiwu and millions of bracelets have arrived in Paris


According to Yiwu Customs statistics, in the first quarter of this year, Yiwu exported toys 4.76 billion yuan, an increase of 22.3%, including "Olympic toys" figure.


The Olympic economy has also brought a spring to the derivative categories outside of sporting events. The imagination of Yiwu seizing the Paris Olympic economy can be opened indefinitely. Some seemingly unrelated goods may also take advantage of the Olympic wind "fly" to Paris.


Since the second half of last year, some operators have received dozens of orders that may be related to the Olympic Games, in addition to sporting goods and souvenirs, as well as catering supplies, hotel supplies, etc., customers are mostly from France and neighboring countries, such as Spain, Algeria and so on.


Every sports event Yiwu has never been absent


As one of the world's largest small commodity distribution centers, there are five or six hundred sporting goods shops in the third district of Yiwu International Trade City. There are countless business owners selling sports accessories such as souvenirs, decorative celebration supplies, cheering props, award supplies, etc.


In the view of Wang Qiang, president of Yiwu Sports fitness Supplies Industry Association, Yiwu is in action every time a large event. In fact, as early as last summer, the association convened many enterprises and operators to discuss marketing strategies and seize and dig business opportunities for the Paris Olympic Games.


World Cup, European Cup, Olympic Games, Asian Games... Every sports event, almost become the world supermarket carnival.


Follow the trend of hot events and the next "explosive" on the way


In recent years, large-scale events such as the Olympic Games and Spring Festival Gala can set off a hot discussion on social media, and various peripheral products worn by athletes are likely to cause hot discussions on the Internet.


This has brought new imagination space to Yiwu business owners, who rely on their sensitive sense of smell and strong industrial chain to quickly seize business opportunities.


Instead of delivering goods to buyers point-to-point according to the order requirements, many operators in Yiwu choose to stock goods in overseas warehouses in advance, wait for foreign customers to place orders online, and then deliver goods directly from overseas warehouses.


(Excerpt: Yiwu Commercial Daily)

—— The content of this article is translated by Al ——