Yiwu enterprises have gained a lot from participating in Italy

Recently, the 55th Cosmoprof Casmanbo International Beauty Exhibition in Bologna, Italy came to a successful end. As an influential beauty event in the world, the exhibition provides a high-quality platform for beauty companies to expand business opportunities and promote products, attracting more than 3,000 beauty companies from 69 countries. This time, Yiwu Hengfa Exhibition Service Co., Ltd. organized more than 50 people from 26 enterprises in the city to attend the exhibition in Italy, and gained a lot.

 

"We started preparing for this exhibition three or four months ago." Zhi Jianjuan, general manager of Zhejiang Yanxue Cosmetics Co., LTD., counted two booths, more than 100 new products, 80% for makeup products, covering lip makeup, eye makeup and other diverse categories, in line with the latest fashion trends in European and American markets. As a set of research and development, production, sales as one of the cosmetics high-tech enterprises, Zhejiang Yanxue Cosmetics Co., Ltd. is the leader of Yiwu cosmetics enterprises, with strong R & D production capacity, every month there are nearly 100 kinds of new products, constantly iterated and upgraded all kinds of products continue to be warmly sought after by European and American customers.

 

"This time to participate in the exhibition in Italy, mainly to maintain old customers, won a lot of orders, some customers with strong cooperation intentions, has been smoothly promoted to the quotation, proofing stage." In addition, we also got to know five or six new customers, and we will invite them to visit the factory." Zhi Jianjuan said. Next, Zhi Jianjuan will continue to prepare for the upcoming Canton Fair and Shanghai Beauty Expo, and go to Dubai, Russia and other countries to actively explore the "Belt and Road" new markets. In addition, Zhejiang Yanxue Cosmetics Co., Ltd. has participated in seven or eight exhibitions in three consecutive months, actively expanding the market, grabbing orders, and constantly bringing the latest products for new and old customers.

 

Cosmetics industry is one of the traditional advantages of Yiwu. Recently, Yiwu was awarded the title of "China Cosmetics (makeup) Base" by the China Light Industry Federation, becoming the first national base focusing on cosmetics (makeup) industry in the country. Rooted in the perfect industrial chain and supporting system, Yiwu cosmetics industry through participating in overseas exhibitions, further in line with international standards, open up overseas markets, help Yiwu brands to go to sea, so that footprints all over the world.

 

According to statistics, as of the end of March, our city has organized 8 economic and trade delegations, 412 foreign trade enterprises, 755 people to participate in overseas exhibitions. This year's report on the work of the municipal government clearly pointed out that to carry out the action of "thousands of groups and enterprises to expand the market to increase orders", the Municipal Bureau of Commerce will strive to organize more than 25 groups and more than 1,500 enterprises to participate in various overseas exhibitions, and vigorously promote foreign trade "red throughout the year".

(Excerpt: Yiwu Commercial Daily)