The prosperity index decreased slightly and stabilized, and the new confidence on the season was boosted -- the analysis of the prosperity index of "Yiwu · China Small Commodity Index" in October

According to the "Yiwu · China Small Commodity Index" (referred to as "Yiwu Index") information system monitoring, the prosperity index in October was stable and slightly fell, the total index was 1399.19 points, down 0.05% month-on-month, down 1.25% year-on-year; The price index for this month was 103.2 points, up 0.97% month-on-month and 1.89% year-on-year. The sentiment index fell slightly in October. As autumn and winter approach, the demand for cold protection increases, and the sales volume of clothing and apparel goes up; The increase in the demand for skin care and maintenance and the enhancement of maintenance awareness, the care and beauty products market performance. The scale index, confidence index and other key indicators increased slightly, while the efficiency index fell slightly.

First, analysis of the composition of the prosperity index

In October, the climate index was 1399.19 points, down 0.75 points, or 0.05%, and 17.66 points, or 1.25%, down from the same period last year. The composition of the business index is analyzed as follows:

1, scale index: 1093.23 points, up 13.93 points, an increase of 1.29%. In terms of specific sub-indexes, the variety expansion index, trading volume index, trading volume index, and sentiment index rose 2.78%, 1.19%, 1.19%, and 0.68% respectively.

2. Benefit index: 2192.1 points, down 30.21 points from the previous quarter, down 1.36%. In terms of specific sub-indexes, the gross profit margin index rose by 8.99% compared with the previous quarter; Business transfer index, capital transfer index, per household gross profit index decreased by 5.48%, 3.21% and 2.03% respectively.

3, confidence index: 1014.25 points, up 9.15 points, or 0.91%.

This month, 15 industry classification prosperity index 7 up 8 down, clothing and clothing, accessories and packaging, care and beauty supplies category monthly prosperity index ranked in the top three, of which toys, watches and glasses, sports and entertainment supplies category three categories of prosperity index continued to rise, up 16.59 points, 7.97 points, 5.74 points; Clothing and apparel, accessories and packaging, care and beauty products, footwear four categories of the booming index rebounded after the fall, up 94.86 points, 72.96 points, 19.97 points, 7.66 points; Electronic and electrical appliances, luggage, hardware and electrical materials category monthly prosperity index ranked the top three, of which, electronic and electrical appliances, luggage, hardware and electrical materials, arts and crafts, cultural office supplies category five categories of prosperity index rose after falling, respectively fell 196.76 points, 171.71 points, 159.52 points, 17.11 points, 4.22 points; The prosperity index of the three categories of textile, daily necessities and jewelry continued to decline, falling 52.83 points, 18.92 points and 0.83 points respectively.

2. Analysis of the composition of the monthly price index

The price index for this month was 103.2 points, up 0.97% month-on-month and 1.89% year-on-year. In terms of specific sub-indexes, the floor direct trading price index and the floor order trading price index rose 0.98% and 0.15% month-on-month respectively, the export trading price index fell 1.93% month-on-month, and the online trading price index remained unchanged from last month.

This month 15 industry classification monthly price index 6 up 9 down, care and beauty supplies, hardware and electrical materials, crafts category monthly price index ranked in the top three, of which care and beauty supplies, hardware and electrical materials, crafts category 3 categories of monthly price index continued to rise, up 4.76 points, 2.97 points, 2.31 points; Sports and entertainment supplies, toys, daily necessities three categories of monthly price index rebounded after falling, up 0.66 points, 0.37 points, 0.03 points respectively. Luggage, cultural office supplies, watches and glasses monthly price index ranked in the top three, of which, luggage, cultural office supplies, footwear, jewelry four categories of monthly price index rose after falling, respectively down 4.34 points, 2.11 points, 0.8 points, 0.01 points; The monthly price index of watches and glasses, electronic and electrical appliances, accessories and packaging, clothing and apparel, needles and textiles continued to fall, falling 1.67 points, 0.39 points, 0.25 points, 0.03 points, 0.03 points, respectively.

3. Analysis of influencing factors of prosperity index

(1) Clothing and apparel

In October, the apparel industry boom index was higher and prices remained stable. Specifically, the monthly prosperity index was 1395.57 points, up 94.86 points month-on-month, of which the trading volume index was up 134.07 points month-on-month, and the trading volume index was up 134.1 points month-on-month; The month-on-month price index fell 0.03 points.

With the temperature gradually lower, people's demand for autumn and winter warm accessories has increased significantly, especially women's hats, scarves, gloves and other traditional thermal products market demand has risen rapidly. The data show that the monthly climate index of hats, scarves and socks rose 520.99 points, 302.71 points and 146.09 points respectively, and products with novel design and excellent materials are more favored by consumers. At the same time, with the rise of outdoor sports and tourism activities, the sales of related clothing products have also increased significantly. The demand for outdoor accessories such as ski gloves and outdoor scarves increased significantly, and the monthly climate index for ski gloves increased by 53.77 points during the period.

(2) Nursing and beauty supplies

In October, the business index of care and beauty products was higher, and prices remained stable. Specifically, the monthly climate index 1565.53 points, up 19.97 points; The month-on-month price index rose 4.76 points.

At present, people are more and more concerned about skin health, prompting consumers to pay more attention to the daily care and maintenance of the face, so the demand for care and beauty products has been relatively stable and has an upward trend. In addition, with the arrival of autumn and winter, lower temperatures and dry air, people's demand for facial and hair moisturizing care has increased, which has promoted the sales growth of moisturizing skin care products. In terms of data, the monthly prosperity index of facial care products, lip brushes, and hair care films rose by 277.5 points, 163.86 points, and 91.42 points. In addition, before the "Double Eleven" shopping event, the major platforms have frequent promotional activities, further stimulating consumers' demand for goods, and promoting the continuous improvement of beauty care products.

Fourth, future market forecast

(1) Exhibition linkage to help products sell well

Future Expo, Expo and other exhibitions held one after another, is expected to bring continuous positive effect, related industries are expected to further benefit, such as hardware and electrical materials, electronic appliances, crafts, daily necessities and other industries, with the international platform brought by the exhibition and customer sources, or will get more overseas orders, promote market demand growth, improve export trade performance.

(2) The market for heating supplies is good

With the deepening of the autumn and winter season, the demand for cold protection has increased, and the sales market of heating related products has increased, and the demand for electronic heating equipment such as "hot fast" and small sun has increased; Traditional thermal products such as cotton-padded clothes, quilts and blankets are showing an increasing trend in sales.