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  • Rain Gear Industry in Yiwu Realizes a Smooth Sale Market

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2019-05-28
  •     The rain gear industry of Yiwu Market mainly locates on 1F of District II in the International Trade Mart. Totally 607 booths with 788 business entities are mainly specializing in the sale of poncho and umbrella products. Poncho products including ponchos, raincoats, waterproof suits, together with umbrella products including straight umbrellas, beach umbrellas, sun umbrellas, en-toutcas, advertising umbrellas and craft umbrellas. At present, the middle and low end rain gear products are mainly exported to countries and regions such as Southeast Asia, the Middle East and Africa.
        The Ramadan of Muslim countries in the coming May and June promotes the centralized purchasing of foreign merchants and stimulates the foreign trade market of rain gear industry. As it is the earliest Ramadan in the last decade, the Muslim customers actively stock up before the festival, thus promoting the product sales of the industry. In terms of foreign trade, environmental-friendly POE and PVC umbrellas and traditional split raincoats become the new highlights of umbrellas products, and are mainly exported to countries such as Algeria, Egypt, France and South Korea.
        The new products are launched continuously to boost the sales. The transparent umbrella made of POE material becomes the hot-sale product. The introduction of different patterns provides customers with more choices, which lead to the hot sale of a kind of transparent umbrella with sakura patterns. By equipped with anti-ultraviolet function, lace umbrella with the whole umbrella surface being surrounded with lace are favored by young consumers. Besides, long umbrella with elegant style and upturned-cup style also catches the eyes of customers.
        Better services are provided by upgrading the marketing methods. Through the utilization of foreign video sharing platforms such as Facebook, YouTube and VK, some merchants make more people know their products. Moreover, some merchants also upgrade their services by setting the call signature and customizing to customer preference, thus expanding new sales channels and increasing sales of products.