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  • Sales of Daily Necessity Industry in Yiwu Market are Steady

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2019-03-25
  •     The daily necessity industry of Yiwu Market is mainly located in the west area and E2 block in east area on 2F, as well as on 5F of the Daily Necessity Manufacturers Exhibition Center in district IV, international trade mart. As one of the most concerned distribution centers of daily necessity products in China, there are nearly 1,000 manufacturers in Yiwu market, with tens of thousands of products and 2,618 firms in total. The industry is mainly engaged in household goods, bamboo and wooded products, household ceramics and enamel ware, plastic products, mother and child daily necessities and etc. Most of the products are exported to the Middle East, South America, Southeast Asia, Africa, Europe and America, with the export rate reaches 70%.
         Products of the industry mainly include plastic products from Taizhou Huangyan, pottery products from Guangzhou and Shantou, bamboo products from Fujian Nanping, Zhejiang Lishui and Anji, as well as pipes, plastic hangers, household goods, maternal and infant articles from Yiwu. With the development of market economy, these bases have gradually formed industrial clusters of characteristic products, which promote the formation of industrial chains in local related industries and thus promote the economic development.
    Innovation becomes the norm of the industry. In order to improve market competitiveness, merchants enhance their brand awareness, register trademark brands, manufacture high-quality products with strong added value, and seek for differentiated management. New products and brands emerge continuously. Major manufacturers upgrade their production processes or introduce high-end raw materials to improve product quality and consumer experience. Some merchants begin to employ designers to design and develop their own products, and to establish their own brands, thus creating differences with similar products in terms of performance, processing technology, technology level, shape, color, material, etc.
        The proportion of online marketing and investment increase. In recent years, the real market has been greatly impacted by E-business. As a result, operators change their traditional business model of real market into an integration of online and offline sales. They also start to use platforms such as AliExpress, Yiwugo and Alibaba, thus to expand the operational channel.
        Large storefront and personalized decoration promote the development of daily necessity industry. By expanding the business area, more samples with rich kinds and various styles are exhibited, thus, purchasers can see creative goods at first sight, and may therefore bring more orders.