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  • Sales of Skin Care and Beauty Products in Yiwu Market are Rising

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2019-03-25
  •     Skin care and beauty products industry is one of the hottest industries in Yiwu Market. It is located on 3F and 4F in District III in the International Trade Mart with a total of over 500 booths and 700 business entities who are mainly engaged in the sales of facial care products, body care products, cosmetics and etc. With High-, medium- and low- grade available, the products are mainly exported to the Middle East, Africa, South America and etc.
        After the Spring Festival, customers from all over the world gradually returned to the market. The overall sales of skin care and beauty products industry have made good performance, mostly supported by regular customers.
        Traditional skin care and beauty products maintain steady sales. Moisturizing products such as spring hydrating mask and moisturizing water are still the main force in the near future. Sales of regular functional products such as whitening, freckle removing, anti-aging, moisturizing and hydrating products keep steady rising. Sales of cosmetics such as lipstick, eyebrow pencil and foundation make-up rise significantly.
        Men's skin care and beauty products have become the new sales growth point of the industry. With the rising of consumer group of men born after 1990, the market share of men's skin care and beauty products has increased significantly. Among all the men's cosmetic products, BB cream, eyebrow pen and cosmetic suit have become the most popular ones. Men's cleansing milk, moisturizing lotion and other traditional skin care products also realize steady sales.
        Foreign trade increases steadily.  Eye shadow, lip gloss and other cosmetics, with excellent quality and affordable price, are favored by customers in Mexico, Russia and the Middle East. Skin care products such as mask and nose film are also sold well in South America, Africa and the UK. The hot sales of cosmetics also drive the sales of makeup tools. The market of daily makeup tools such as makeup brushes and makeup eggs has been stable. Since spring is the peak season for the sales of makeup tools, operators are quite confident about the future market.