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  • " Yiwu Made " Brands Manzi and Wadou were Selected as "Famous Export Brands of Zhejiang Province"

  • Source:Yiwu · China Commodity Index Author:Yiwu · China Commodity Index 2019-03-25
  •     In order to further strengthen the cultivation of foreign trade brands, Department of Commerce of Zhejiang Province has announced 292 "Famous Export Brands of Zhejiang Province" recently (including 118 newly added and 174 reviewed). Manzi is the newly selected brand and Wadou is reviewed, and both of them are from Yiwu.
    Manzi brand is owned by Zhejiang Manzi Socks Co., Ltd., which was founded in 1997. It is a professional, modern and international enterprise integrating research, development, production and sales of silk socks. Wadou brand is owned by Zhejiang Huazhidu Cultural Creativity Co., Ltd., which was established in June 2004. It is a cultural creative enterprise specializing in the research, development, design, production and sales of oil paintings and decorative paintings.
        It is known that the application for "Famous Export Brand of Zhejiang Province" is under a series of strict requirements on registered trademarks, annual export volume and international quality management system certification. While the international market demands continues to be depressed and the market competition is increasingly fierce, brand undoubtedly becomes a life-saving straw of foreign trade enterprises. It can not only improve the competitiveness of enterprises in the international market, but also an important means to improve the bargaining power of products.
        The cultivation and construction of famous export brands are important measures for Yiwu to implement its brand strategy and transform its foreign trade development mode. In the recent years, Yiwu Business Bureau has actively organized local export brands to carry out the certification of "export brand" and reserved the potential brand forces; organized brand enterprises to participate in various exhibitions at home and abroad to expand the market; and vigorously strengthened the training of intellectual property protection services, which has effectively promoted the brand construction work of Yiwu enterprises.