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  • Skin Care and Cosmetic Products Industry in Yiwu Market Keeps Warming

  • Source:Yiwu China Commodity Index Compiling Office Author:Yiwu China Commodity Index Compiling Office 2019-01-18
  •     Skin care and cosmetic products industry in Yiwu Market is mainly located in 3F and 4F in District III of International Trade Mart. The industry owns over 500 stores with 700 business entities. It is one of the industries with complete types and complete industrial chain in the market. It mainly deals in facial care products, body care products, cosmetic products and other skin care and cosmetic products. At present, foreign brands including L'Oreal, Lancome, Clinique, Biotherm and Shiseido, together with famous domestic brands including Mininurse, Dabao and Doctor Li are available in the industry.
        In December, new arrivals of skin care and cosmetic products stimulate the enthusiasm of domestic and foreign merchants in stocking up, and the overall sales of the industry continue to heat up.
        Sales of seasonal products are rising. The sales of skin care and cosmetic products have obvious seasonality. With the cooling temperature, the functions of products have changed from sunscreen, oil control and whitening to moisturizing in winter. As the skin may feel tight due to dry weather in winter, consumers’ demands for moisturizing products increase, with the sales continue rising. Moisturizing gel, moisturizing cream, moisturizing mask and other products are sold well. In respect to physical care, due to less fat secretion in winter, the skin is more likely to lose elasticity. Thus, body care fluid, body lotion and other products are favored by customers, with the sales remain stable. At present, the winter products in skin care products industry are in peak season.
        The market of cosmetics is stable. Modern women pay more and more attention to their makeup. More and more people use makeup, which promotes the demands for cosmetic products. Sales of all kinds of foundation, eye makeup, lip makeup, nail accessories and makeup remover are quite good. In regard to export, sales of cleansers, toners, sunscreen and facial isolators in facial care products are considerable throughout the year. The wholesale product is dominated by well-known brand, while the retail is dominated by small and medium-sized brand in the market.