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  • Over 80% of German Christmas Products are Made in China

  • Source:Yiwu China Commodity Index Compiling Office Author:Yiwu China Commodity Index Compiling Office 2019-01-18
  •     China has become Germany's largest trading partner for two consecutive years. Small commodities produced in China, such as Christmas trees, Christmas pendants and Christmas clothing, have already occupied more than 80% of the market share in Germany. Yiwu is one of the major exporters of Christmas products, where 600 enterprises produce 60-70% of the world's Christmas products, of which 40% of orders come from Europe.
       Yiwu is the world's largest small commodity transfer center. At the beginning of each year, Yiwu begins to take Christmas orders from all over the world, reaches the peak production in the middle of the year, and continues to export products throughout the year. According to the statistics of Yiwu customs, the export of Christmas products from Yiwu in 2018 exceeded RMB 1.6 billion, of which the third quarter is the peak season for Christmas exports.
        Thanks to the opening of the "Sino-Euro" regular train, Yiwu's Christmas products have more advantages in entering the German market than before. Before the opening of the "Sino-Euro" regular train, the export of Christmas goods to Europe was basically by sea. The transportation of a container usually takes about 40 days, with the cost of about USD 1,500. Now, through the "Sino-Euro" regular train, it only takes 21 days from Yiwu to Europe, and the transportation cost of a container is reduced to about USD 500. For seasonally products such as Christmas products, orders from Europe must be closed before the end of September in former years, but shipments can still be made in mid-October this year.
        In recent years, German consumers have changed their positioning of Christmas products, no longer positioning them as festive goods, but regarding them as handicrafts. This requires that Christmas articles not only have a certain Christmas atmosphere, but also can be used as home decorations or gifts, and have a certain practicability at the same time. Therefore, Yiwu Christmas products enterprises are also racking their brains to continuously increase the technological and interesting nature of products. For example, manufacturers are now focusing on major fashion weeks, learning about fashion styles, colors, materials and so on for the next year, focusing on well-known gift manufacturers worldwide, and looking for business opportunities from their published information.